Shiseido
Editorial copy & localisation for EMEA
A long-term collaboration focused on translating global brand language into precise,
culturally attuned Dutch copy across digital and print.
About the project
Shiseido is a globally renowned Japanese beauty brand with a strong heritage
in innovation and craftsmanship. For the EMEA region, consistency in tone and
precision in language are essential across all touchpoints.
I collaborated on the localisation and refinement of editorial and product copy,
ensuring alignment with global brand guidelines while adapting for regional nuance.
Role
Copywriting
Editing and localisation
Translation (EN –> NL
details
Markets: EMEA | Belgium & The Netherlands
Brands: Shiseido, NARS, Drunk Elephant, Narciso
Rodriguez, Serge Lutens, Issey MIyake, Cle de Peau
Beauté
Channels: E-commerce / CRM / Packaging / Editorial
Product storytelling
Translating product descriptions required balancing
technical accuracy with sensorial language. Each text needs to reflect the brand’s refined tone while remaining clear and accessible.
“A lightweight oil enriched with powerful skincare ingredients that helps visibly
slow the appearance of skin aging, for face, body and hair.”
Editorial and Campaign copy
Beyond product pages, the work extended to campaign messaging and editorial content.
This involved maintaining a consistent tone across multiple formats, from newsletters to long-form storytelling.
Available for similar collaborations |
irene@theeditorialista.com
