Copywriting

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Redactie

Zoiets als dit,
maar niet dit

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Vertaling

creatie

  • The word perception
  • The word influences
  • The word language
  • The word "influences" is written in black, lowercase serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.
  • The word "influences" is written in a large, elegant serif font with black letters on a light gray background.
  • The word "Language" is written in large, bold, black serif font on a light gray background.
  • The word "Language" is written in large, bold, black serif font on a light gray background.
  • The word "influences" is centered in lowercase letters, written in a thin, elegant serif font on a light gray background.
  • The word "Perception" is written in large, black serif font on a light gray background.

Ik werk op het snijvlak van taal en merk.
Als copywriter, redacteur en vertaler voor internationale merken geef ik vorm aan communicatie die culturen moet overstijgen, terwijl de identiteit gewaarborgd blijft.

Mijn aanpak is geworteld in een literaire gevoeligheid voor toon, ritme en nuance, gecombineerd met inzicht in merkpositionering en marktcontext.

Want in wereldwijde communicatie is betekenis nooit louter taalkundig; het is cultureel, esthetisch en strategisch. Dit perspectief vormt de basis van mijn werk voor diverse merken, waarbij vertaling transcreatie wordt en adaptatie verandert in —-

Lees dit
  • The image shows the words "ISSEY MIYAKE" in black, uppercase, serif font centered on a plain white background.
  • The image displays the text "ZADIG & VOLTAIRE" in bold, uppercase black letters on a light gray background.
  • Clé de Peau Beauté logo featuring elegant black serif text and a stylized heart-shaped emblem above the brand name on a light background.
  • The words "Serge Lutens" are written in a tall, bold, geometric, black font on a white background.
  • Minimalist black line drawing of an elephant above the text “DRUNK ELEPHANT™”, with “ESTD” on the left and “2012” on the right, all on a light gray background.
  • Black lowercase text reads "narciso rodriguez" on a white background.
  • The NARS logo, featuring the brand name "NARS" in a modern, artistic black font with overlapping and elongated letters on a white background.
  • The word "SLEIGHTHOUSE" is arranged in a circular pattern with each letter spaced evenly, forming a ring on a light gray background.
  • Black Shiseido logo with stylized text. “SHISEIDO” is written in large font above smaller text that reads “GINZA TOKYO,” all on a light background.
  • Logo with the text "chic&basic® hotels" in bold, black lowercase letters on a light gray background.
  • Black and white logo for Van Der Spek Leather Goods, featuring a circular emblem with an "S" shape, the text "Est. 1926," and "VAN DER SPEK LEATHER GOODS" written below.
  • The image displays the words "SIGHT" in large, thin capital letters, with "MANAGEMENT STUDIO" written below in smaller, spaced-out letters against a light background.

Sommige ideeën dringen zich op.
Ze keren terug. Ze blijven hangen.
Heeft u woorden die vorm nodig hebben? Ik luister naar u.

irene@theeditorialista.com